10 Secrets to Boost Image SEO for Better Rankings

Key insights

These SEO-recommended practices for image optimization—using original images, refining filenames, and providing structured data—will raise your website’s search engine rankings and increase visitor engagement.

Overview

Whether on a landing page or a blog post, images liven up websites. They improve reader appeal and facilitate reading and skimming of your material.

Boost your SEO with image optimization.

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Images, illustrations, and infographics can support your SEO image optimization campaigns. Are you ready to begin using the best techniques for image SEO? Search engine results pages (SERPs) can be dominated by images using these ten SEO tips for images:

Use original images

Stock images work well. Pictures from the source are superior. Original material is favoured by both search engines and readers. You may stand out in the SERPs by using distinctive and superior.

Provide relevant and compelling alt text for your images.

No image can be “read” by Google. When supplying additional metadata about a picture, the alt text is the most crucial element, according to Google’s website.

If your image is not displaying correctly in a web browser, the alt text takes its place. The alt text is the description that shows when a user hovers over an image that loads correctly.

Improve the filenames and file path for your image

You tell Google what your photograph is about because it can’t understand images. Before uploading, give each of the images a meaningful and unique filename.

Instead of using the generic filename IMG_01.jpg, Google’s image standards recommend short and descriptive filenames.

Make use of image file formats that are supported

Selecting the appropriate image file format is as important as optimizing images for search engine optimization. Several image file types are supported by Google Search:

These are JPEG, WebP, BMP, GIF, SVG

Consider submitting a simple image in PNG format if you’re uploading one. Have a bunch of colour images? The best format for image files is JPEG.

Optimize images for speed and high-quality

Online users choose clear, sharp visuals over ones fuzzy or ambiguous. Google Images SEO optimization also gives preference to high-quality images over low-quality ones because it is what searchers want. Optimize the images for quality to make them appealing to people seeing them.

Be aware that larger file sizes and higher resolutions in high-quality images can cause your website to load more slowly and create a detrimental effect on user experience.

By lowering the file size of the images without sacrificing image quality, you can compress them and lighten the load on your website.

Use HTML image elements to embed images

Another image embedding into your page using HTML elements is a best practice for SEO optimization for images. Google’s crawlers detect and analyse images on your pages more easily when standard HTML image elements are used. Google, meanwhile, does not index CSS images.

Enhance your images with structured data

It is your responsibility to assist Google in comprehending the images on your pages by giving structured data.

Google can display your image in rich results, an additional advantage of employing structured data. Rich results are interesting search results that give additional details and encourage users to explore your website.

Include images in a sitemap

It is suggested by Google that webmasters publish an image sitemap to make the picture URLs available. One of the finest techniques for picture SEO that aids in search engines finding and indexing your is this one.

Yoast SEO and other plugins can help you establish picture sitemaps if your website is hosted on WordPress!

Use responsive images

Search engine ranking depends on giving your users a satisfying online experience. Making your website responsive will enable your target audience to view it without any issues on any device, which is one of the finest ways to deliver a flawless user experience.

Optimize descriptions and page titles

When you provide pertinent page names and meta descriptions that help Google Image SEO explore and comprehend your page more fully, you may optimize your images for search engines.

Elevate your site's visuals and ranking today.

Why does image SEO optimization matter?

With these image SEO tips and understanding why SEO for images matters, you can use the information to improve your audience’s experience and search engine ranking! See how Digital SEO Pros used these and other optimization strategies to create a huge increase in website traffic. Contact us today to learn how we can help boost your website’s SEO with optimized images!